What is the definition of Novelty Research?

Oh, absolutely! 'Novelty research' is like the avant-garde of academia, but instead of painting or writing poetry, it's about inventing the next big thing – be it a new type of coffee, a weird snack, or a bizarre fashion trend. It's all about creating the next 'wow' factor, but with a side of 'what if?' and a healthy dose of 'aybe not so fun.'

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Here's an edgy example sentence: "Novelty research led to the creation of the 'Eco-Plast' – a product that claims to be biodegradable but actually just turns into a giant, smelly, and utterly disgusting biohazard."